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CORPORATE PURPOSE GUIDE
Lead your company into a thriving future with our
FREE
Corporate Purpose Guide
Motivate your employees to stay longer and perform better.
Research shows that employees who live their purpose at work are 2.6X more likely to want to stay at their company, and 1.5X more likely to go above and beyond.
In today's fast-paced business landscape, it's becoming increasingly crucial for companies to clarify their purpose.
Though the Great Resignation may be over, companies are experiencing a fierce war for talent, grappling with challenges like “quiet quitting,” and navigating increased expectations of new and upcoming generations of employees. According to McKinsey, 85% of senior management agree they can live their purpose in their day-to-day work while only 15% of frontline managers agree.
This doesn’t bode well for Gen Z who place a high value on meaningful work and careers with a positive impact. Most likely to quit if unsatisfied at work, they are also demanding more than other generations when it comes to work including, higher pay, more flexibility, mental health days, and greater work-life balance. As companies undergo a transformative shift from being product-driven to purpose-driven, the question of "why" they exist becomes paramount.
Rather than a conventional "how to" manual, this guide takes you on an inspiring story of a company that embarks on the path to defining its purpose. Through this narrative, you will gain insights into the key questions, challenges, and steps involved in uncovering your own purpose.
Complete with practical application questions, our Corporate Purpose Guide offers a comprehensive framework to help you navigate this journey.
Our guide will position you for greater impact and prepare you to acquire and retain top talent
McKinsey research shows that 70% of employees say their personal sense of purpose is defined by their work, and employees who live their purpose at work are 2.6X more likely to want to stay at the company, and 1.5X more likely to go above and beyond.
Over time, embarking on the corporate purpose journey leads to higher employee retention, increased productivity, and can boost profitability. Assuming a starting attrition rate of 20% (below 2021 US average), a decrease of only 2-3% as the result of a greater sense of purpose would make the net present value (NPV) of a consistent investment in purpose positive, with a 19% Internal Rate of Return in one example.
That sounds like a strong business case!
Download the Free Guide
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Meet the Authors
David Porteous
David is the founder and CEO of Integral: Governance Solutions, a consultancy that supports and enhances organizational design, structure, and change with a particular focus on public-private partnerships, ESG integration, and early-stage tech startups. David is a seasoned executive and entrepreneur who has founded and led four successful organizations on two continents. He has seen the importance of having clear purpose and values in these settings and has worked with other clients to clarify their organizational purpose and mission. Originally trained as an economist with a Ph.D. from Yale University, David lives in the greater Boston area with his wife and youngest of three sons.
Kent Murawski
Kent is the founder of Kent Murawski & Co, a company dedicated to empowering values-driven professionals and leaders to excel in their work and find fulfillment in life. Coming out of his own struggle to integrate work and life inspired him to start writing for, speaking to, and coaching other leaders and executives on the journey. With over twenty years of experience in leading and founding non-profit organizations, Kent possesses a deep understanding of and empathy for people and organizational culture. He recently created the impactful Purpose Clarity Guide , a resource that enables individuals and employees to uncover their true purpose. Kent resides in the greater Boston area with his family.
